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Upcoming tour to be called Kiss The Future ... or U2360°?

Update 07/03: The cited Billboard article has been edited to note that the tour name has been changed from Kiss The Future to U2360° today. See their editorial note at the end. All shall be made certain on the 9th.

In a move away from single word names like Popmart, Elevation, and Vertigo, U2's new tour will be called Kiss The Future. That's according to this article from Billboard. Or maybe it will be the U2360° Tour? Echoing our report from last week, U2.com have posted that the official tour announcement will be at 8am Dublin time on Monday the 9th of March (convert that to your local time here). That U2.com post refers to the tour as the "U2360° Tour", but this might just be a placeholder until Kiss The Future is officially announced as the name. Whatever the case, Billboard goes on to provide some additional interesting information, summarised below.

The first leg will begin in Barcelona on the 30th of June (though strong rumours have indicated opening night will be the 29th) and the band will continue to tour Europe until the 22nd of August. The second leg will be in North America, commencing on the 12th of September at Chicago's Soldier Field and running until the 28th of October. The total shows for 2009 will be around 40-45 (Hot Press indicated the total will be about 50). There will then be least two more legs in 2010, one in North America over June-July and another in Europe over August-September, then there are tentative plans for another leg later in 2010 in South America. These legs would extend the tour to 90-100 shows. Unfortunately, there is no mention yet of shows in Australia, New Zealand, or Asia.

Billboard also give the most extensive details yet on ticket pricing. Past reports have indicated "extreme scaling" and this is confirmed. Since the band are playing in the round, capacity is increased by 15-20%. We assume the following pricing refers to the American leg only. At least 10,000 tickets at every show will be priced at $30. Field tickets - those closest to the stage - will be $55. Then there will be more seats between $90 and $95 depending on the market, and the highest price bracket will be a whopping $250. Tickets for European concerts will go on sale mid-March, followed by North American shows in late March/early April.

As mentioned above, all shall be confirmed on the 9th of March. Stay tuned.

Posted on by Axver

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